Highlights
Within a few months of implementing the WhatsApp strategy, Joerg saw remarkable results. He amassed 3,541 contacts and achieved an impressive return of €26.79 per recipient. This success underscored the effectiveness of the WhatsApp engagement and AI-driven responses in significantly boosting Saturo's customer interactions and revenue.
🧑 3541 contacts
💸 €26.79 per recipient
The brand
At Saturo it's all about enriching your everyday life with healthy, nutritious and, above all, convenient meals. Our mission is to make a balanced diet easy and accessible - for everyone, everywhere. Our approach? Balanced drinkable meals without compromise. Our products stand for the highest quality, health and sustainability.
Our complete food is not just a meal; it’s a step towards a healthier, more balanced routine that supports you every day.
The problem
With the rise of customer acquisition costs, Saturo was looking for a new way to engage their customers.
So we were seeing that the email open rates went down and so we are looking into how to improve it and then we realized, WhatsApp is the next big thing - Joerg, CEO at Saturo
Joerg, recognized the opportunity of WhatsApp as a new and effective way to reach his customers emphasizing the 95%+ open rates on WhatsApp vs 20% for emails.
And obviously, whatsapp has a far better open rate than email.
The solution: WhatsApp email collection with Krispy
Step 1 - Grow the WhatsApp list
Saturo used Krispy to grow their email list by offering discounts via WhatsApp. They engaged users on the high-engagement platform, asking for email addresses in exchange for a discount. This simple, user-friendly process led to a significant increase in their WhatsApp, enabling more effective future campaigns.
Step 2 - Leverage the abandoned cart with AI
Saturo effectively recovered lost carts by using Krispy AI to send WhatsApp abandoned cart reminders. They leveraged AI in the call-to-actions within the WhatsApp templates to address customer concerns, providing immediate support and information at the time of purchase, which boosted conversion rates and improved customer satisfaction.
When a customer clicks on a call-to-action in the abandoned cart message on WhatsApp, it triggers AI to respond in a human-like manner, engaging in a free-flowing conversation. This AI interaction addresses customer concerns, answers questions, and provides personalized assistance, making the customer feel supported and increasing the likelihood of completing the purchase.
What were the results?
Within a few months of implementing the WhatsApp strategy, Joerg saw remarkable results. He amassed 3,541 contacts and achieved an impressive return of €26.79 per recipient. This success underscored the effectiveness of the WhatsApp engagement and AI-driven responses in significantly boosting Saturo's customer interactions and revenue.
🧑 3541 contacts
💸 €26.79 per recipient
Joerg, the founder of Saturo, praised the tool for its hands-on approach and responsiveness, highlighting how the team promptly addressed their issues and continuously improved the product with new features. He also commended the tool's impressive AI capabilities, which significantly enhanced their customer engagement efforts.
So, first of all, the hands on mentality that we could let them know our problem and they would fix it or improve and release new features, but also the great AI capability of the tool - Joerg, founder at Saturo
What was the experience with Krispy?
Joerg, the founder of Saturo, had been considering WhatsApp for customer engagement for a while but struggled to find a fast and easy solution. The existing tools were either too complex or lacked the necessary features, delaying the implementation of the tool to boost sales and customer satisfaction.
Yes, we were thinking about it, but we realized that the tools are quite expensive, very complicated to implement with a very long on-boarding process.
Why did Joerg choose Krispy?
So we were looking for something that is very hands on and very quick to implement where we get the ROI immediately.
